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June 23, 2007

"LA's Dopest Attorney" - She is definitely "Passed the Bar - Hung a Shingle" material

(See an amusing UPDATE below.)

Thanks to Blawg Review for updating us on Allison Margolin, the Harvard Graduate who went solo upon graduation (something not mentioned anymore!) and who is taking the criminal bar by storm in LA.  She is well-credentialed to do so following in her father's footsteps, Bruce MargolinI featured her here when she made a great YouTube video. And here is her wickedly irreverent (but great) blog.

But what I would like to point out is this, 1) a brilliant branding campaign, and 2) a very 'Zen' lesson we should all learn from, especially new solos who think they are not ready to play in the big leagues.  Image isn't just about sending out a message.  It is projecting the message of what your capabilities are in everything you do, even if they are as yet untested.  It is also about being who you are!  Allison Margolin, if you read articles written on her, projects nothing less than who she is, irreverent quirky, passionate and committed, well-educated, gutsy, and weaned on criminal law.  And her 'brand' shows all of that.

Remember, even if you haven't done it yet but you know this is what you want to do and the image you want to have and you know you are capable of producing, then ACT AS IF IT ALREADY IS A FACT.  Do not lie if you haven't taken on a murder case but if you feel you can do it (even if other counsel is needed the first time), project it!  Maybe that is another turn on 'fake it till you make it.'  But it actually is more than that.  People respond better to confidence.

Sometimes we look to others to convince us of what we want to believe.  "I can do it, can't I?"

Ironically, others base their true judgments, not just on what they think we can do, but on what they think we think we can do." In other words, the people around you will most likely mirror your feelings - showing fear when you show fear and confidence when you demonstrate confidence.

You can't rely on others to convince you because they will rely on you to convince them! (David Niven, Ph.D.)

Allison Margolin has not been out long, maybe a tad longer than you.  Yet she has convinced us she is the attorney to hire for a criminal matter if we are in the LA area.   She's saying she can do it all and is convincing us (well at least, me) that she can do it all.  Isn't that what you should be projecting?  And isn't it something you should be feeling, as well?  Law school does a great job in convincing us otherwise. 

People were five times more likely to be optimistic about another person's goals if they thought the person was optimistic themselves.   (Werneck De Almeida E.S. 1999, Social Integration and Academic Confidence." Ph.D dissertation, University of Hartford).

But the truth is, like the 'Little Engine That Could', say to yourself, "I think I can, I think I can."  And you will. I guarantee it.

(UPDATE:  I have to laugh out loud...real belly laughs at this follow-up blog post from Blawg Review after Allison Margolin contacted him upset that he posted his very flattering blog post....because his site was knocking her down in her Google rankings!  Hello?  Ever heard of publicity????  Her poor computer guy can't seem to work the SEO system!  I'm sorry. Talk about not seeing the forest for the trees!  Doesn't take away from anything I've stated above...but, this was just too funny.)

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