"Tip of the Week" - Learn How Your Website Ranks
I found a neat little website called Marketleap. This website lets you know where website ranks with your competition, how your key search words are or are not working and if your site is placed within the top three pages of the top six search engines when potential clients use those key search words. And there are many more informative reports. All free.
This tool can be very valuable for niche practices in a competitive market as you can compare your site to your competition and see if they, in fact, have optimized their site and are coming up on the first three pages of the major search engines, too.
Check it out.