"Tip of the Week" - The "Best" Marketing Secrets Ever!

Anita Campbell of Small Business Trends did all the heavy-lifting when she asked one simple question of famous marketing superstars: 

"Please share just one of your best kept marketing secrets."

Here are a few excerpts:

◊ Seth Godin, SethGodin.com – “Make promises and keep them. So obvious, it’s become a secret.”

◊ Jackie Huba, Church of the Customer – “Attracting is the new selling. It is the least-visible, and least-examined principle behind most companies today that are growing quickly through word of mouth.”

◊ Jonathan Fields, Awake at the Wheel – “Decide whether you want to feed your ego or your family. Sexy, expensive image-building campaigns might win your ad-firm a Clio, but, with rare exceptions they don’t put money in your bank or food on your table … at least at the level small businesses can afford. So, drive your branding efforts with free PR in the early days and spend your money on measurable direct-response marketing that delivers X dollars of revenue for every dollar spent on marketing.”

◊ Toby Bloomberg, Diva Marketing – “Forget what your mama or your preacher taught you. The Golden Rule does NOT work for developing marketing strategy. Your customers do not want to be treated “as you would like to be treated.” In understanding your customers you might discover that their values, needs and expectations differ from yours. New Golden Rule For Marketers: Do Unto Your Customers As THEY Would Like To Be Treated.”

This original post is filled with great "secrets" as are the 137 comments which follow.  There are also numerous links to some great websites.

Learn from: "Top Experts Dish with Their Best Kept Marketing Secrets"