How Solo Practitioners Can Awaken Their SuperHero
It took this post by Christopher S. Penn to make me realize that with the technology we have at our disposal today to educate our prospects, we can all be superheros. With technology today can't we literally 'fly' around the globe, see through walls, hear conversations across the planet and deliver help?
Think about all of the power technology gives you. Google Maps lets you walk around at ground level or from 30,000 feet over a huge chunk of the inhabited planet. Google itself gives you incredible reach, access to more knowledge in the palm of your hand or in your lap than any human being has ever had. A simple cell phone lets you talk to someone in real time on the other side of the planet.
We forget we have these “powers” because we take them for granted. We grow up with them, and once the novelty of a new device, technology, or service wears off, we forget to explore what we can actually DO with them.
Take a step back. Look at the technology that surrounds you as traits of a comic book superhero. If a superhero had the powers you did, what stories would be written about them? What crimes would they solve, what lives would they save with your powers?
What if podcasting, instead of being a discussion about MP3 vs. M4A, RSS vs. Web, audio vs. video, was a discussion about how to get the best teachers in the world to every student who wanted to learn? What if social networks, instead of debating the merits and features of X platform, was a community trained in early awareness and intervention for things like teenage suicide? What parent wouldn’t encourage their kids to be a part of a social network if they knew that others were ready to lend a helping hand in troubled times?
Ironically, we are somewhat egocentric in that we look to see how technology is helping ease our own lives personally and professionally. Have you ever considered how you can improve the lives of others through the use of your legal skills combined with the technology currently available?
Since marketing today is about education you are able to kill two birds with one stone. How are you using technology today to help educate your potential clients? How are you becoming their superhero...their only choice for a lawyer? How are you using technology to improve the human condition? As Chris says, "with great power comes great responsibility." It's pretty heady stuff.