Networking for Shy Lawyers
You've been told over and over again the way to get connections in the profession, drum up business, is network, network, network. You know I'm right. And you know for some people it is just so easy. They jump out there, do it as naturally as breathing. Yet you are more introverted, less comfortable in group situations, don't know how to break the ice or get with the 'in crowd.' Honestly, don't worry. But the question remains: how do you work with what you are to be successful as a solo practitioner?
First, before you go labeling yourself introvert and extravert (yes, that is the correct spelling), understand the difference and then realize you are what you are and you're not going to change:
I’m going by the definitions used by the Myers-Briggs Type Indicator. According to the MBTI, introverts get their energy from the internal world of ideas and images, and they feel drained if they spend too much time with people. On the other hand, extraverts (and yes, that IS the correct spelling as used in the MBTI) get their energy from the external world of people and things, and they go crazy if they spend too much time alone. It really has nothing to do with social skills, as evidenced by introverts like Jerry Seinfeld.
Whether you prefer the internal world or the external world, that preference is fixed. You can force yourself to act outside of your element, but an introvert can’t become an extravert and vice versa. (Pick the Brain)
So, how does one network if they are not an extravert? Are introverts disadvantaged as entrepreneurs in a profession which requires almost full throttle engagement?
If you feel you fall into the introverted category (and even if you don't) here is a list of 25 great posts on networking for the shy which you need to take the time to read. It was compiled by The M.A.P. Maker:
How to network: For introverts
Personal marketing for the shy
Power networking for introverts: Tips & techniques
Tips for shy people who want to meet clients at networking
events
Networking for shy people (pdf)
The shy guy’s guide to networking
10 networking tips for shy entrepreneurs
Networking for the terminally shy
Networking tips for shy people
Business networking strategies for the shy
Networking Tips For Shy Job Seekers
Job search techniques for shy executives
Skip Haley's Networking Tips For Introverts
Don't be shy: Networking tips for the timid
Networking Strategies For Shy Professionals
Advice for Reluctant Networkers
Beating Shyness In The Business World
How Do I Overcome Shyness in Marketing My Home Business?
In addition, I would recommend you absolutely read Endless Referrals by Bob Burg. It is a brilliant book which lays to rest once and for all that networking, building a sphere of influence and creating relationships (both professional and personal) are not just the province of extraverts. Whatever you choose to label yourself, you need to read this book.
So, if you consider yourself more introverted, how have you been networking to bring in clients? Please share.
As one who is fairly introverted, the key for me has been to define myself internally as a helper. I cannot change my hard-wiring and the way I recharge my batteries (introvert v. extravert) but I have learned to focus on the needs and challenges of other people. So here is my advice: don't know what to talk about? Find out what the other person needs. Don't know how to start a relationship? Start by helping the other person. And certainly if you receive help, be grateful and let that gratitude show. It is a lot easier to socialize for introverts if there is a particular purpose to the conversation. Helping other people will work as a purpose for a conversation in almost any situation. Moreover, trying to help others is an extremely gratifying way to live life.
Posted by: Jerry Bartholomew | August 11, 2008 at 11:52 AM
Totally agree Jerry. As an introvert, I find it much easier to network by volunteering to help out.
Posted by: Paul Perez | August 11, 2008 at 01:38 PM
Wow, I'm going to have to bookmark this page. Thanks for addressing this issue. This is an important issue for me as I wait for my bar results.
Posted by: Adrian | August 12, 2008 at 08:22 AM