You're laughing at me about now, right? I've been blogging for more than two years, readers considering me well-established and progressive and my tip of the week is something so quaint and 'yesterday' as 'start a blog?'
But I realize that once you leave our rather incestuous internet world of a mere few thousand legal bloggers, that leaves more than a million lawyers out there who still haven't recognized the value of blogging. Or worse, recognize the value and just don't do it reciting any number of misguided excuses. I was reminded of this fact by a young guy who is not in the legal marketing world, but in a very different place, who simply believes everyone should be blogging to build opportunities in their lives whatever their chosen career path or future goals because of its inherent power to do two things: help you manage your reputation and to build awareness of your existence (to potential employers or potential clients) and those who may be looking for someone 'just like you." This includes editors, publishers, academia and more.
Dan Schwabel writes a powerful post on the indisputable benefits of blogging, especially in a down economy. He is not in the legal field nor a legal marketer. He is simply one who embraces the concept of personal branding regardless your career or personal and professional goals. He exalts the internet and the blogging platform as a way for you to grab a hold of your personal power and use it to advance in the 21st century. My two favorites are below
4. Promotes Brand You
When you’re sleeping, your blog is working for you overtime and you don’t even have to pay it! That’s right; a blog is an incredible marketing tool for your personal brand. Every blog post can be found in Google, commented on, shared and so on. A blog is an advertisement and.... your blog is your resume. People are getting jobs all the time from their blogs and they aren’t even applying for them. Blogging is a form of attraction marketing, where people get interested in your content (that you give out for free) and then either hire you or give you an opportunity that can help you build your brand, such as a speaking gig. .......
5. Relieves you from Stress
Blogging is very good for the soul and keeps you active, to a point, where you’ll forget we are even in an economic recession. When you start blogging, you’ll realize that it really consumes your time and, in a sense, this is a very good thing for you when you hear stories of people getting laid off, left and right. A blog will settle you down, make you concentrate more and allow you to flush your ideas out, which can turn into new business ventures! Forget a stress ball and any other infomercials you might see on TV. A blog will actually help you become more of who you are and you can form relationships with people just like you. In this way, you have a whole choir to preach to, instead of just your family and friends.
While Dan discusses more these two particular points seem vitally important now. It is about being available and seen in the medium where people are looking for you more and more. Managing your online reputation is key. Controlling the message and your reputation is vital. Showcasing your unique skill sets through writing, video, podcasts are necessary talents to develop to stay competitive.
We will be offering free state of the art, fully loaded Wordpress 2.7 blogs at Solo Practice University if you are still 'uncomfortable' knowing how to go about blogging. But not using a blogging platform to showcase yourself is no longer an option no matter your career goals. It just isn't.
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