Business Cards - How Do You Get Potential Clients to Not Only Keep Them...But Use Them?

Business cards, if used incorrectly, are just throw aways as most potential clients or referrer of clients won't remember you a week later or why they have this little useless square of paper cluttering up their desk or purse.

I've written before about making your business card worth keeping.  But this little business card/flyer is quite the keeper!

Thanks to Larry Bodine we learn:

If you're a client of criminal defense lawyer Anthony J. Colleluori of Woodbury, NY, on Long Island, you reach for his business card and recite the instructions on the back. (Read the business card at Larry Bodine's blog.)

Colleluori passes out the cards/flyers at bars and drinking spots in Nassau County.

What ways do you make your business card worth keeping?  Let's share some great marketing ideas.

I'll give you a couple here.