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October 21, 2007

"Tip of the Week" - Target Marketing by Demographics

I stumbled across a program in beta called Zipskinny which can really help your targeted marketing efforts.  Based upon the U.S. Census it will breakdown by zipcode ethnicity, population, income, educational level, gender, marital status and more.

Just enter your zip code and check out all the relevant data.  Then enter in as many other zip codes as you like to contrast and compare.  It is a nifty tool to assist you as you define or redefine your ideal client.

There is also another site which has similar information you can customize...for free....called Freedemographics.com.

Check it out.

Related Links:

Have You Defined Your Ideal Client?

If Your Clients Don't Add Value to Your Legal Services Business...Fire Them!


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