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April 03, 2008

A Lesson In Bad PR Practices

This is a request from a reporter who is looking to do a piece on a federally funded program called Legal Services Corporation: (Really terrible website visually and operationally, too.)

Summary: Legal Services Corporation

Name: Casey Clark Ney

Email: ccborntofly@earthlink.net

Title: Freelance Writer

Media Outlet/Publication: Divorce360.com

Anonymous? No

Deadline: 12:00 PM MOUNTAIN - April 15

Query:

"I am trying to write an article regarding the Legal Services
Corporation.
However, I can't get anyone from their communications
department to call me back (five phone calls in two months -
nothing). The article is a simple informative piece about the
organization and its services. If you can help, please e-mail me at
ccborntofly@earthlink.net."

What is wrong with these people?  I can tell you.  Either they don't understand the value of what is being presented to them or don't care or they have no plan in place to deal with publicity.  Whatever the reason, they should address their deficiencies because the mission sounds very important as it helps legal aid organizations and they are actually hurting their own mission by failing to have a plan. 

The United States Congress established the Legal Services Corporation to provide low-income Americans access to civil legal aid. To carry out this responsibility, the Corporation provides grants to approximately 179 local legal aid programs, which serve every county in the nation. These local programs offer legal assistance to financially eligible clients.

(But then, it's the Federal Government.)

But as a solo, you had better stay on top of opportunities being offered to you and know how to deal with them professionally or risk harming yourself in ways you may never realize...other than in the pocketbook.

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