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August 19, 2008

Social Media Is Your Business Future

Borrowed liberally (OK...a full hijack)  from John Jantsch of Duct Tape Marketing:

An example of a social network diagram.Gone are the days when all you needed to be on the web was a website. Today you need to think and act in terms of a total web presence. And that means if you’re not participating in social media, you’re not really online.

Consider these highlights from a wonderfully comprehensive research project developed by Universal McCann.

  • 73% of online users read a blog
  • 57% join social networks
  • 45% have started a blog
  • 83% have viewed a video online
  • 39% subscribe to RSS feeds
  • 36% think more positively about companies that have blogs

Source: Universal McCann Wave3 research into social media

Universal Mccann International Social Media Research Wave 3                      
View SlideShare presentation or Upload your own. (tags: socialmedia research)

(Did you think we were offering free blogs at Solo Practice University because we just had them laying around :-)


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Just wanted to say thanks for using our research. We think social media is now for your business. I saw a cool new business model the other day where 3000 people are putting in money to open a bar. They will all have input and can be from anywhere. All driven by social media. We will be having another wave in a few months so keep an eye on my slideshare or my blog

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