This is a wonderful, honest and uplifting story....just in time for Thanksgiving.
Guest Blogger - Elaine Martin
Why I went solo.
I blame Croatia. Or
perhaps I should say that I thank Croatia.
Just over a year ago, I
was on a cycling trip along the stunning Croatian coast when I had a
serious accident. I shattered my shoulder, fractured my skull, and
needed stitches to my chin. The skull fracture damaged my facial
nerve, which caused half my face to be paralyzed temporarily. I had
to fly home early for surgery, and now have a huge rod and screws in
my right arm. (Yes, I’m right-handed. No, it doesn’t
set off alarms at airport security!). The surgeon said it was the
worst shoulder break he had ever seen and his prognosis for
recovering range of motion was grim (I was determined to prove him
wrong).
Bizarrely, I’ve
been much happier since the accident than I was beforehand. I don’t
want to sound like some Reader’s Digest inspirational-invalid
story. I’m not sentimental like that, and I’m not an
invalid. I regained far more flexibility in my shoulder than the
surgeon ever thought possible, and it’s still improving. My
facial paralysis disappeared far quicker than expected, and the scar
to my chin is barely noticeable. If you met me now, you wouldn’t
know anything had happened.
The amazing outcome of
the accident was a new perspective on what’s really important.
The overwhelming sentiment that I had after the accident was of being
ridiculously lucky - lucky that I didn’t come home a
paraplegic, in a wheelchair, given that I had a skull fracture.
Lucky that I travel alone a lot internationally and speak a few
languages, so getting back from Croatia wasn’t distressing for
me, even in my condition (I’ve actually never been as happy to
fly home from vacation!). Lucky that I don’t play tennis,
volleyball, or other sports where raising my right arm high would be
required. Lucky that my legs weren’t injured, since I’m
a runner. Lucky that I had fabulous travel insurance, wonderful
friends to take care of me when I got back, etc, etc.
I realized that life
was way too short to spend it in a job where I was unhappy. I had
become increasingly dissatisfied and disillusioned with my existing
position, working for a large boutique immigration law firm. I had
been there for over 7 years and felt that I was stagnating. It was
good money and reasonable hours, but I realized that I was bored.
Very bored, and consequently losing motivation and drive. I spoke to
other law firms about joining their immigration departments, but my
heart really wasn’t in it. Then I spoke to solo friends of
mine who felt that I should definitely try going it alone, especially
if I had any existing clients at all.
I had never had a huge
desire to run my own business, even though my dad was a successful
entrepreneur. I just never thought that I wanted to worry about
whether we could afford a new copier or if we should change health
insurance plans. Apparently I imaged a business with lots of
employees and equipment, not just me and the PC! Once I realized
that it could (and should) be just me and the PC, I got really
excited about the prospect of setting up my own practice. I was in a
better position than most: old enough to have lots of experience in
my field, plenty of savings, and no debt other than my house. I
didn’t have a family to support. I was in a field that allowed
me to have clients nationwide - because immigration law is federal –
so I could operate a “virtual” office.
I decided to keep my
initial costs as low as possible, and work from a home office when I
wasn’t working remotely. The biggest expense - and it wasn’t
big - was the all-in-one printer, scanner, copier, fax machine,
though I don’t use the fax. Some people still want to use fax,
however, so I signed up for E-fax, at about $16 a month. I now have
a fax number that I can access anywhere, and that doesn’t spew
out reams of junk faxes. I have a Skype number as my work number,
which allows for call-forwarding to my cell phone, conference calls,
and cheap international calls (very useful in immigration law). I
could even do video calls – yikes. I have a mailing address
with a suite number that looks like a real office address. It’s
a local franchise postal center – I figured that would look
better than a PO Box address, and they accept FedEx. I got a PDA
that has Word, Excel and PowerPoint, although I will get a laptop
soon. I signed up for QuickBooks online, again so that I could work
remotely, even on my accounting.
I created my own
website, and had a web designer friend review it and help with the
hosting process. I was very anxious to have a professional website
in place as soon as I notified former clients that I had left the old
law firm. Most of those clients were companies, and I wanted my
contacts to be able to see my spiffy new online presence immediately.
I imagine that I could get a lot of business via the web, given that
I can and do have clients all over the country. However, I’m
still working on search engine optimization. I’m hoping that I
don’t have to spend thousands of dollars to an SEO
professional, but maybe I will. For now, I’m learning as much
as I can about meta-tags, keywords, bots, spiders, Google Analytics,
and blogging to try to improve my visibility.
It has only been 2
months since Martin Immigration Law went live, however I’ve had
cases to work on and I got 2 new clients yesterday. I’ve had
lots of fun learning to be my own bookkeeper, webmaster, tech
support, paralegal, marketing guru, etc. The wealth of information
online about all these areas, including information specifically
tailored to solo lawyers, is fabulous.
It’s a
challenging economy to start a business, to be sure. However I’m
so glad that I did it. I’ve regained my excitement for the
practice, for networking, for marketing, and most importantly, for
client service. Life is good.
Elaine Martin
Martin Immigration Law
6333 E. Mockingbird
Lane
Suite 147-910
Dallas, TX 75214
Phone: (214)
329-4148
Fax: (214)
276-7476